Virgin Media’s latest announcement that it has performed a trial of community acceleration expertise that might pave the best way to multi-gigabit broadband speeds seems to be well timed, with the corporate simply releasing analysis knowledge exhibiting the massive influence that sustained lockdown measures are having on the UK’s web habits.
The examine, which comes because the nation approaches the primary anniversary of the primary lockdown, reveals that the nation’s urge for food for knowledge continues to develop, with prospects utilizing their broadband extra intensively than ever.
Based mostly on evaluation of greater than 5 million broadband prospects, the examine discovered that Virgin Media broadband prospects throughout January and February revealed a marked shift in behaviour, with weekday afternoons turning into the busiest time of day for upstream visitors for the primary time ever.
Obtain visitors on Virgin Media’s community reached new file ranges on Thursday 25 February as avid gamers nationwide rushed to obtain the most recent replace of Name of Responsibility: Warzone, resulting in the typical consumer consuming a 20.77GB of knowledge in only one 24-hour interval – practically 3.5GB greater than the earlier record-breaking day by day common of 2020.
Obtain visitors elevated through the third nationwide lockdown. All through January and February, as colleges have been closed and temperatures plummeted, prospects downloaded an additional 7.4GB of knowledge per day in contrast with the identical time final yr earlier than lockdown measures have been put in place. That, mentioned Virgin, was sufficient further knowledge to obtain all eight episodes of Bridgerton in HD every day and meant prospects have been now utilizing 3.1GB extra knowledge every day than through the first lockdown peak.
The opposite key discovering was that upstream visitors – generated via actions resembling video conferencing, voice calls, sending emails and importing paperwork – has elevated throughout weekday afternoons extra rapidly than at some other time of day. The height interval for individuals sending knowledge is now between 2pm and 4pm, a core interval for a lot of distant staff and residential learners, which represents a shift away from the long-established sample of evenings being the busiest time on the community.
Throughout this new afternoon peak interval, upstream visitors was revealed to have elevated three-fold on pre-pandemic ranges and was up 35% in contrast with the primary lockdown, suggesting households throughout the nation at the moment are higher set-up to embrace versatile working and residential studying. With add visitors rising quickly whereas conventional voice calls – which noticed an preliminary surge through the first lockdown earlier than rapidly returning to regular – remaining regular, Virgin mentioned the info prompt households are embracing video calls to remain linked.
The brand new knowledge follows evaluation launched by Virgin Media in December which confirmed that knowledge utilization on the operator’s community in 2020 was at its highest-ever degree. All year long, prospects consumed a record-breaking quantity of knowledge, tuned into extra TV, and spent longer on the cellphone.
“Our community is carrying extra knowledge than ever as shoppers proceed to adapt and embrace new expertise that helps them work, study, socialise and keep entertained from house,” mentioned Jeanie York, chief expertise and data officer at Virgin Media. “We’re dedicated to maintaining with demand and serving to our prospects keep linked at a time when our ultra-fast and dependable companies have by no means been extra necessary to thousands and thousands of individuals’s lives.”