Vodafone Spain modernises buyer relationship administration platform with Amdocs

Vodafone Spain has expanded its expertise provide settlement with Amdocs to modernise its buyer relationship administration (CRM) system and maximise the advantages and return on funding from its specialised, uniquely tailor-made buyer administration system.

As a part of the deal, Amdocs’ open and dynamic portfolio will present a future-proof, modernised, underlying software infrastructure platform, empowering Vodafone Spain to enhance the effectivity and efficiency of its CRM platform.

The brand new challenge builds on work that started in February 2020 when Vodafone Spain engaged Amdocs’ digital engagement capabilities to unify its buyer journeys throughout a number of on-line channels for faster and extra personalised experiences. The challenge was meant to allow Vodafone Spain to know its buyer journeys throughout all assisted and unassisted touchpoints of the digital enterprise, together with SMS, Fb, Twitter, web site and in-app interactions.

By partnering with Amdocs in what it known as the Unified Digital Engagement challenge, Vodafone Spain was mentioned to be able to have the ability to higher perceive its clients and the context of all interactions, and rising commerce income by making extra related predictive care and promotional gives to clients, together with integration with TOBi, Vodafone’s digital assistant based mostly on synthetic intelligence.

Within the new challenge, Amdocs will work hand-in-hand with Vodafone Spain in managing the modernisation of its CRM system, which is anticipated to allow Vodafone Spain to scale back its complete price of possession, enhance operational effectivity, automation and efficiency and advance the corporate alongside its Tech 2025 modernisation journey.

“One of many key components of Vodafone’s Tech 2025 technique is to make sure infrastructure and purposes are dependable and modernised, with a view to present excellent service to our client and enterprise clients,” mentioned a Vodafone Spain spokesperson. “We’re delighted to have expanded our settlement with Amdocs as we glance to modernise our CRM platform, and guarantee our infrastructure is able to help the way forward for thrilling, revolutionary new companies within the 5G period.”

Anthony Goonetilleke, group president of media, community and expertise at Amdocs, added: “CSPs worldwide are embarking on an accelerated journey to rework their enterprise, put together for brand spanking new companies and monetisation alternatives within the 5G and cloud period, and ship an enhanced buyer expertise. We’re happy to proceed working alongside Vodafone Spain in its modernisation journey.”

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